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Peak Sport signs strategic cooperation agreement with Brazil Olympic Committee

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The Chinese sportswear and sports equipment firm wins recognition as a powerful player in the sports sector-

Xu Zhihua, General Manager at Peak Sport Products Co. has announced that the professional sportswear brand, signed an agreement in Xiamen, China, with Agberto Guimaraes, Executive Chairman of the Brazil Olympic Committee, formally cementing the strategic cooperation between the two parties. Under the agreement, Peak Sport and the Brazil Olympic Committee will establish an across-the-board collaboration spanning the next two Olympic cycles.

Xu Jingnan, Chairman of Peak Sport, remarked at the signing ceremony: “The Brazilian sports industry has already made a great contribution to the whole world and continues to have huge potential as many influential superstars come from Brazil. As an official partner of the Brazil Olympic Committee, we plan to gather together the top designers from our four research and development centers to design and create a top-of-the-line suite of professional equipment for the sports delegation from Brazil, supporting them in what we expect will be their superior performance at the PyeongChang 2018 and Beijing 2022 Olympic Winter Games as well as the Tokyo 2020 and Paris 2024 Olympic Games, among other international events in which they will participate.”

At the signing ceremony, Peak Sport showcased some of the professional equipment designed especially for the PyeongChang and the Tokyo games. With the Brazilian national flag’s green, yellow, and blue as the color palette and the latest in innovative technology and high-tech materials having been applied to the design and production, the equipment represents the expression of the country’s culture through their much beloved Samba music and the admiration for their competitive spirit in sports, enabling Brazil’s athletes to bring their distinctive style of competition onto the international stage.

Guimaraes said “I was impressed by the professional and fashionable equipment designed by Peak Sport for the 12 participating delegations at the Rio Olympic Games, all of which stood as a testament to the brand’s strong scientific R&D and design capabilities. This is one of the key reasons why we chose Peak Sport. At the same time, we have also observed their great ambition when it comes to their roadmap for global expansion.”

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