In early 2014 we were preparing to trek the Kokoda trail and couldn’t find any healthy snacks to take with us. Everything was full of sugar, sweeteners and/or chemicals and even if you’re happy to put those things into your body, you don’t always feel like eating something sweet. Everyone recommended jerky but it’s so hard to chew!

That’s when we came up with the concept for Chief Bar – a healthy, easy to eat jerky in a bar! They’re a delicious, savoury snack with no chemicals, no preservatives, no gluten, no dairy and low sugar. Just natural, whole food with 100% grass-fed meat, nuts and a little dried fruit – minimally processed and containing all essential amino acids. Since then, we’ve been working on extending our range and have recently released a new range of collagen protein bars.

We get it, meat in a bar is a little weird… but have you tried jerky before? Our meat bars are very similar to jerky but because we dry them over 3 days (instead of 8 hours) the meat is MUCH more tender. Many jerky products are also filled with preservatives and surprisingly high in sugar (some over 25% sugar) but our bars have no preservatives and less than half a teaspoon of sugar per bar.